Canelo vs Crawford is a conceptual motion poster and augmented reality project exploring the intersection of print design and digital motion. The project involved designing a fight poster for a hypothetical Canelo Álvarez vs Terence Crawford matchup — one of boxing's most anticipated dream fights — and extending it through motion graphics and AR using Artivive. The design draws from the visual language of classic fight promotion: bold type hierarchies, high-contrast photography, and confrontational composition. The work was built in two distinct layers — a static print system and a motion layer that activates when viewed through the Artivive app.

The poster direction was rooted in the visual tradition of championship boxing — a genre with its own established hierarchy, where scale, contrast, and weight do the work of building anticipation before a single word is read. The goal was to honor that language while pushing the composition toward something more graphic and designed. Typography, image cropping, and color were used to create tension between the two fighters within a single frame. The static poster needed to function independently as a complete piece before the motion layer was added.

The motion version extends the print composition into animation — using kinetic type, color shifts, and layered timing to build tension and anticipation. Every animated element follows the same compositional logic as the static poster, so the motion reads as a natural extension rather than a separate piece. Timing and pacing were used deliberately to replicate the rhythm of a fight buildup: slow and weighted at first, building toward a faster, more kinetic conclusion.

The Artivive layer triggers on the printed poster, overlaying the animated sequence directly onto the physical piece. The AR component was designed to feel like an extension of the poster rather than a separate digital layer — the motion follows the same compositional logic as the print, so the transition between static and animated reads as seamless. The challenge was making the AR feel intentional and considered rather than gimmicky — using the technology to deepen the viewer's relationship with the poster rather than simply adding movement for its own sake.

This project helped me explore how print and motion can work as a unified system rather than separate outputs. The focus was on making design decisions at the poster level that would carry naturally into the animated version — so the motion felt earned rather than applied after the fact.