George Mason Baseball
Multimedia Director

Five content systems across one tournament run — 20+ graphics covering game promotion, live results, postseason milestones, and player recognition.

Postseason

Game Day

Final Score

A-10 Awards

George Mason Baseball needed a consistent and fast-moving creative presence during a key stretch of the 2026 season — postseason coverage through the Atlantic 10 tournament.

"My role was to design graphics that supported the team's social media in real time, while building a recognizable visual style across multiple content types."

The work covered five content categories: game day promotions, live final scores, postseason milestones, individual graphics, and a complete A-10 awards series. Each type had its own format, energy, and deadline pressure — but all of it had to read as one connected system for the program.

Sports design under a live deadline is different from anything you do in a studio setting. There are no feedback cycles.

"The game ends and the graphic needs to go up."

Every piece had to be accurate — correct score, right player, right game — while still having enough visual energy to perform on social media.

The challenge wasn't just producing individual graphics. It was building a system that could move fast, adapt to whatever moment the team was in, and still represent a Division I program at a professional level. Different content types needed different energy, but the full set had to feel like one campaign.

• Designed official social graphics for George Mason Baseball
• Created game day, final score, postseason, and player award graphics
• Supported Atlantic 10 tournament content with fast-turnaround designs
• Built consistent layouts using George Mason colors, typography, player imagery, and athletic branding
• Prepared graphics for Instagram and X distribution
• Balanced readability, team identity, and sports design energy across all content types
• Worked from available photography and team information to deliver polished final assets under deadline

The visual direction was built around George Mason's green, gold, and white identity — bold condensed type, strong player photography, and clean information hierarchy.

Gold accents carried more weight in postseason and award moments. Game day templates kept matchup information readable at a glance. Final score layouts put the numbers first. The A-10 awards graphics functioned as a connected series — each celebrating an individual while reading as part of a larger set.

Not every piece of sports content is tied directly to a game result or player award. Some posts are built around themed moments that help the program stay active, timely, and connected to its audience throughout the season.

For these themed social graphics, I had more room to explore concept-driven visuals while still keeping the work connected to George Mason Baseball. The May the 4th graphic used a more playful sports-composite approach, while the Mother's Day graphic shifted toward a warmer, celebratory tone.

Individual Graphics — Star Wars Day + Mother's Day

The postseason graphics carried the most emotional weight. These were milestone moments — the kind that get shared by players, coaches, and fans beyond the team's own account.

The tone shifted to something more official and celebratory. The clinched graphic in particular needed to capture the energy of qualification without feeling like a template — it had to feel earned.

Clinched · End of Season · All-Tournament Team

Final score graphics had one job: communicate the result instantly.

"Score first. Outcome second. Supporting imagery third."

All four A-10 tournament final score graphics used the same structural logic — large numbers, strong vertical hierarchy, and a layout built to update quickly between games without losing quality. When a game ends, the last thing you need is to rebuild a layout from scratch.

Final Score System — A-10 Tournament game results

Game day graphics were the promotional engine of the tournament run. Four designs covered Mason's matchups through the A-10 tournament. Player photography anchored each composition while opponent and date information stayed in consistent positions across all four.

The template was built for speed — drop in the next opponent and a strong player image without rebuilding the layout. Visual consistency across a multi-game tournament run matters because fans see the full set together, not one post at a time.

Game Day System — A-10 Tournament pregame graphics

The A-10 award graphics were the most complete visual set in the project — seven individual and group graphics recognizing Mason players across All-Conference, All-Academic, All-Rookie Team, and All-Tournament categories.

These had to feel polished and official. The kind a player would share on their own account. The kind that represents a program in conference communications, not just on the team feed.

All-Conference + All-Academic — Clyne

All-Conference Second Team — Full series

All-Conference Second Team — Drumm · Rumberg · Alberti + All-Rookie — Parker

This project gave George Mason Baseball a consistent creative presence during one of the most important stretches of their season. Across postseason and A-10 tournament coverage, I produced a complete set of social graphics that supported game promotion, live results, player recognition, and team storytelling.

"Design is about speed, accuracy, communication, and trust — not just aesthetics."

That's the part that doesn't show up in a classroom portfolio: the expectation that you'll deliver something right, quickly, without needing to be managed through the process.

Working with George Mason Baseball showed me what sports design looks like when it actually matters. Fast, accurate, and polished enough to represent a Division I program. There's no covering for a wrong score or the wrong player name — accuracy is part of the design.

The takeaway was about being dependable: taking information — a score, a player name, an award — and turning it into something strong without losing quality. That's the standard this project set.